For four weeks, I focused on the challenge of conducting user research exploring “How can we create a bank for financial wellness for the emerging professional stepping into financial stability?"

As an intern working closely with the Design Lead, I contributed to enhancing user experience, designing new views, and shaping product strategy at Zaplify, a promising early-stage startup developing a SaaS solution for automated sales prospecting and outreach.

For two years at Dustin, I worked as Digital Designer, responsible for independently designing and coding landing pages to support vendor campaigns and maintain a visually cohesive brand image across multiple channels.

I worked on the entire creative direction from the brand name to crafting Plio's Brand identity, Digital presence and soon Webflow development.