I worked on the entire creative direction from the brand name to crafting Plio's Brand identity, Digital presence and Webflow development.
Plio's color palette, typography, and visual elements were harmoniously blended to reflect the company's core values to always clean with - integrity, reliability and be down to Earth.
I created a user-centric website design that not only showcases Plio's services but also ensures a smooth and engaging journey for both B2C and B2B visitors.
The first landing page allows users to easily select between the B2B or B2C site.
That way each page has targeted messaging to the costumer and enhances the user experience. This structure will also in the future enable SEO Optimization efforts and customized lead forms.
I worked in an iterative but effective way though wire-frames, content creation, user-interface to responsive design.
For me the challenge was was creating a visual identity with free images a small budget and choosing color scheme.
We plan on having a photoshoot with company employees, collecting costumer reviews and integrating a multi-step lead forms.
